The results are in and the analysis completed on our fourth annual Stakeholder Survey. We undertake this survey each year to ensure that we both continue to meet our customers’ needs and continue to respond to what our customers want.
The Stakeholder Survey is conducted in addition to the customer feedback systems which are completed on every Groundwork project, programme and service delivered. It’s a way of capturing the perceptions of our recent customers and comparing their views to that of previous years. The survey also allows our key stakeholders to suggest areas for improvement and highlight potential opportunities for working together more effectively in future.
This year we received 55 responses – our highest response rate yet of 24%. For the first time this year, as a way of improving response rates and recognising the time and effort donated by our respondents, we decided to introduce an added incentive. For each completed survey received we agreed to donate £1 to a Prince’s Trust Team community project in the local area. The project chosen was a garden improvement project at Dr Kershaw’s Hospice in Oldham. The donation went towards cost of paint, varnish and other materials to complete the project.
Over half (58%) of respondents have been working with us for over three years and two-thirds have been working with us for over 2 years. Over 90% agree or strongly agree that Groundwork is a professional organisation and all respondents said that they would be happy to work with us again.
Half say that our performance overall is getting better or getting much better and 49% rate our partnership working as “excellent”. 87% agree or strongly agree that Groundwork “is rooted in and understands local communities”.
The survey did highlight some potential challenges that we must address or communicate more effectively. Only 59% of respondents agreed that Groundwork has “delivered sustainable improvements” and only 61% recognised that we delivered “impact and social returns on investment”.
We are increasingly looking at improved methods for calculating social returns on investment and measuring our impact on individuals after they have completed a Groundwork course or programme. We are currently exploring the use of a Cost Benefit Analysis (CBA) model developed by New Economy and using widely recognised analysis measures such as WEMWBS. Over the coming 12 months we will aim to communicate our findings with stakeholders more regularly to better demonstrate Groundwork’s sustainable impact and social return on investment.
Many thanks to those individuals and organisations that completed the survey and continue to support Groundwork and the work we do. Without these valuable partnerships our work would not have the impact that it does. Click here to download a summary of our 2015 Stakeholder Survey.
Stakeholders from the following organisations completed this years survey:
Abbfab Services Ltd, Armacell UK Ltd, Beldam Crossley LTD, BJH Newman RC College, Bolton Council, Bury Children’s Rights, Bury Council, Connexions, CVS Rochdale, Georgian Gates and Railings Ltd, Greenfield, Harper Green School, Healthy Minds Bury, HMR CCG, Holy Family RC & CE College, Incredible Farm, Kingsland, Kingsway Park High School, Lever Park Learning Trust, Link4Life, M&S Commercials Ltd, Matthew Moss High School, Middleton Technology School, Millett, Milltown House, Moston Brook Project, Oldham Council, Oldham Lifelong Learning Service, Pennine Care NHS Foundation Trust, Phoenix Electroplating Ltd, Positive Steps, Quantum Profile Systems Ltd, RMBC, Rochdale Borough Council, Rochdale Boroughwide Housing, Rochdale Circle CIC, Rochdale Development Agency, Rochdale Training, Rochdale Youth Service, Salt Separation Services Ltd, Seetec, Sellers Containers Ltd, Shaw & Crompton Parish Council, The Kingfisher Community Special School, The Princes Trust, Tower Forestry.